Fashion student 101: Finding your subject

So you want to study fashion? Congratulations! This means you already have an idea of what you’re going to do with your life, even if you’re not entirely sure it’s going to be your path yet. So what next? Fashion Buying, Merchandising or Marketing? Here are a few tips to help you choose!


“If you listen to only those around you, the chances of your dreams coming true are very small.”– Sophia Amoruso in #GIRLBOSS

Unlike most regular uni students, fashion students must be more committed to their subject because they’ll have to endure the typical what-are-you-doing-with-your-life comments from their friends and family members. As Sophia Amoruso wrote in #GIRLBOSS, other people’s negative comments ended up motivating her to pursue a career everyone discouraged her to do. Once the people around you will see how enthusiastic you are about fashion school and how persistent you are with your idea, they’ll take you more seriously! Well, fingers crossed. But either way, don’t let them influence you too much! They’re not you, they don’t know what’s best for you, only you do. You should always listen to your inner voice.


I can’t stress enough how important it is to choose the subject that’s right for you BEFORE the college you want to enrol onto. Don’t just think ‘I want to go to the best fashion school in New York so let’s see what FIT has to offer’ and then enrol on a course you might not even enjoy. Yes, I’ve done that before. So I’m trying to prevent you from making the same mistake. Decide which area(s) of fashion would most likely interest you first (do you have a business mindset, do you like advertising products, or would you prefer more of a design-based course?). The college you’re going to apply to doesn’t matter yet at this point and shouldn’t define what degree you’re going to enrol onto.

Type into Google a few keywords that sound appealing to you (e.g. fashion marketing, fashion promotion, fashion journalism… there are almost endless combinations!) and get reading. Go on websites like fashionworkie and have a look at the categories that sound good to you.


Click on a category and have a look at the positions on offer. Look at the details below the job. What does it entail? Is it something you’d like to do? What are the working hours? What’s the salary like – is it an amount you’d like to be earning one day? What kind of brands are offering this role, would you be happy working for them? What kind of degree do they require?


Make a list of the jobs that sound appealing to you. Now you have an idea of the area you’d like to work in. That’s a good start.


Now you can start researching your course! Again, type the same keywords into Google and visit the pages of the colleges that pop up. Make a list of the colleges that offer the course(s) you’d enjoy studying. Spend some time reading the modules they offer, don’t just look at the subject titles. Some degrees might sound great but have boring modules. You never know. The more you know about the course, the better! Once you know what you’d like to study, it’s time to choose your college! Read my tips on how to choose your college here.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s